As the number of locally led startups on the African continent continues to grow, the African School of Economics (ASE) recognizes the importance of providing training on entrepreneurship and innovation in order to position our students rightly to benefit from this expanding market. On February 17, 2023, the Chamber of Commerce and Industry of Benin held a full day workshop at the ASE Cotonou campus themed: “Youths are Brought Closer to the Job Market,” as part of their Supporting Business Project.

The goal of the workshop was to facilitate the insertion of students into the job market.
Speaking at the conference was Mrs. Mireille MADODE, a consultant-trainer-business coach. Themes included planning a professional project, the entrepreneurial mindset, and the structuring of a project. The workshop elicited eager participation among the students, as some students already had business ideas of their own.

The second part of the workshop enabled students to learn the principles of business pitching.During the session, Dr. Hounsa Bienvenue, the consultant-trainer, shared valuable insights on how to improve one’s presentation skills, exude confidence, and effectively execute business ideas. Students had the opportunity to put this into practice by presenting mock business ideas to the class and receiving immediate feedback. The atmosphere was lively and inclusive, with a focus on constructive criticism.

The Supporting Business Project by the Chamber of Commerce and Industry of Benin has prepared students for the new semester by enhancing their understanding, assurance, and proficiency in establishing a business. This workshop is only one of the numerous chances provided by The African School of Economics in helping students acquire skills for employment and foster an entrepreneurial mindset as they learn.